10 Free SEO Tools Any Small Business Should Be Using
Hunting for some new SEO tools?
Check out these numbers. Here's the search engine traffic distribution for desktop traffic in May 2018:
- 3.6% Yahoo
- 7.6% Bing
- 17.0% Baidu
- 70.0% Google
How is this important to you?
The data shows Google is the uncontested search engine leader. Google also pulled 85.1% of the mobile traffic in May. And it's nothing new.
They've been the world's search engine leader since the late '90s. If you want your small business website to rank in today's digital world, you must satisfy Google's SEOcriteria. That means using the right SEO small business tools.
This may seem overwhelming, but don't fret; we're here to help.
Below, we listed our top ten favorite tools. Each will skyrocket your Google page ranking. If you're ready to discover the best SEO tools for 2018, read on.
1. Google PageSpeed Insights
As you may have heard, Google is now synonymous with mobile-first. They use the mobile version of your site to determine your page rank.
This is why you must speed things up. Each of your pages should be optimized for mobile devices, including ultrafast load times.
Mobile devices magnify any load-speed problems.
Google PageSpeed Insights is a small SEO tool with big power. It tests your website's speed on both desktop and mobile devices. It identifies opportunities that you can use to boost your score.
2. Moz Local Listing Score
Competition is fierce. Ranking your website becomes more competitive each year. One way to improve your standing is to rank locally.
Rather than competing against websites around the world, compete only with people in your area. Think big fish, small pond.
Moz Local Listing Score crunches data from fifteen different sources to score your business. It searches sites like Facebook, Google, and Foursquare. It uses those numbers to give you actionable SEO fixes for your inconsistent or incomplete listings.
It's the top pick of our local SEO tools.
3. Local Listings Audit
Some of you may have already sent your information to online business directories such as Angie's List, Yellowbook or Dex. Search engines use these directories to rank your business in local results.
Local Listings Audit scans these directories. Then it compiles a report detailing the accuracy of your listings. It only takes about fifteen seconds to receive your free comprehensive report.
4. Alexa Rank Checker Tool
Voice searches are the latest fad in SEO trends. Any internet device with a modern operating system grants people the power to browse using voice commands. Some devices, like Alexa, are sold sans screen.
People use more natural language in their search criteria when using voice searches. The small change creates a different set of search results.
The Alexa Rank Checker Tool gives you feedback on how your site ranks when compared others. All you have to do is type in your keyword(s) and the websites you want to be compared. It's as easy as that.
5. Google Analytics
It's not any wonder Google is behind the most powerful SEO tool available today.
Google Analytics gives you the power to track all the traffic on your website. It also provides feedback on which keywords your visitors use to reach your site.
It's free, but they require you to set up an account. Afterward, Google gives you a tracking code to paste onto your webpage. A few hours after you insert the code, you can review your site metrics.
6. Google and Bing Webmaster Tools
While most of your traffic will come from Google, sometimes it helps to have a different perspective. Both Google and Bing will give you feedback on error reports, alerts, and website analysis.
Google Webmaster Tools is part of Google's SEO website package. Give its feedback priority. Google is responsible for most of your visitors, after all.
Bing Webmaster Tools is less authoritative, but it can still tell you about alerts, bugs, and indexing issues. It might also shed some light on how other search engines see you.
Both tools need installation. Like Google Analytics, you must paste the code into your webpage. If you use WordPress, plugins like Yoast and Jetpack will do it for you.
7. QuickSprout Website Analyzer
This one's fantastic. Can you say metrics and site comparisons? With this tool, you can determine a site's SEO optimization rating, social shares, estimated traffic, and page speed.
All your feedback comes in a visually appealing design. Stats from each site you compare appear in different colors. The format makes it easy to digest the essential results at a glance.
Do you want your small business website to top the search rankings? Then add QuickSprout Website Analyzer to the top of your list.
8. Schema Creator
Have you heard of Schema before?
Search engines use structured data to parse the content in your HTML code. Google and other search engines work together to create a standard for structured data. It's available for free at Schema.org.
If you use the schema standard, search engines will correctly analyze your website, which will lead to higher page rankings.
Writing schema is a bit daunting unless you're a coder. That's why a few bright people created this tools to help you: Schema Creator. They even made an app for it.
9. XML Sitemaps
Search engines send web crawlers to roam around your site and log whatever they see. These crawlers eventually report back and tell the engines what they found. To help the little crawlers better understand your site's information and structure, build a sitemap.
XML Sitemaps are easy to create and simple to use. You just enter your site's URL and a few other parameters. Then the tool creates a sitemap for you.
Upload it with Google Webmaster Tools. Then take yourself out for ice cream to celebrate.
10. Moz Toolbar
SEO is straightforward. It's all about knowing the right information. The MozBar reveals that information with the click of a button.
MozBar generates instant reports on websites you visit. It includes detailed feedback on page elements, link data, and page attributes. The toolbar also includes advanced features for paid subscribers.
If you're serious about SEO, the advanced features are well worth it.
More Small Business Tools
Now you have a few new small business tools for your SEO toolbox. If you're still salivating for more, we're here to help.
Our website is chalk full of goodies. Take five minutes and begin with our blog about marketing, branding, and SEO.
If you're considering the local market, you may be interested in these hyper-local marketing techniques.