The Ultimate Guide to Boosting Your Online Presence
Decide Who Your Target Audience Is
There's no point in creating a strong internet presence, within communities that are never going to engage in your business. Doing so will just result in wasted time and money.
A better approach is to define who your target audience is and then market to them only - therefore improving the ROI of your presence boosting efforts.
When defining your target audience, you need to think about the following -
- What are their goals?
- What are they afraid of?
- Who are they influenced by?
- What do they type into Google when trying to solve their problems?
- What type of websites do they enjoy visiting in their downtime?
- What kind of Pages are they following on Facebook?
If you are struggling to obtain answers to these questions, take a moment to speak to someone who represents your target audience. They will be able to provide you with the information you need and will probably unearth insights that you wouldn't have been able to gain otherwise.
You can also use some tools to help you gain answers.
The Google Keyword Planner can help you figure out what people are typing into google. The Facebook Audience Insights tool can also help you learn more about the demographics of your target audience.
Content creation will help build your online presence in two specific ways.
Firstly, by creating content, it will be easier for your target audience to find you when searching Google.
Secondly, if your content is good, people will share it on social media. This will help bring exposure to your brand, thereby improving your online presence.
To experience these benefits, however, you need to make sure you are creating excellent content. Mediocre content is not going to rank well in the search engines. Plus, nobody is going to want to share content that is subpar, because it will reflect poorly on them.
So how can you create stellar content?
You can do this by finding existing examples of content and then creating something better. To do this, simply type a search term into Google, of which represents something your target audience might type to find a business like yours.
If you run a knitting business, for instance, an example of such a search term would be 'how to knit.'
Once you've typed in a relevant search term, you will see examples of content from businesses/websites that are similar to yours. What you need to do now, is review the top ranking pieces of content and consider how you can create something better.
Here are some specific suggestions on how you can improve upon existing pieces of content -
- Create something more in-depth
- Add more images
- Make the content 'easier to read'
- Add a video
By creating something better than what is already out there, you improve the odds of your content ranking in the search engines.
In any case, if you really want to improve the odds of your content ranking in the search engines, for specific terms, you need to build links to your content. One of the easiest ways to do this is by reaching out to people who've shared content similar to yours and asking them to also link your content.
Creating incredible content can be a lot of work. If you do not consider yourself a good writer, hire a freelancer to help you out.
Use Online Advertising to Create an Internet Presence
Online advertising is perhaps the fastest way to build a strong internet presence for your business.
If you make the decision to invest in online advertising, you need to practice some caution. It is very easy to end up spending a lot of money, with nothing to show for your results.
Keep in mind - even though online advertising can create lots of exposure, if you stop advertising that exposure can instantly go away. You should always focus on building an audience when running online advertising campaigns. This can be done by building an email list.
If you want to generate the best return possible on your advertising spend, make sure you are clear about who you want to reach.
If you are going to run a 'banner ad' campaign, identify the websites where your audience spends their time. If you are going to run a Facebook Ads campaign, make sure you know the interests of your target audience. And if you are going to run an AdWords campaign, learn what search terms are being typed in by your target audience.
In some cases, you might want to use online advertising to help promote a piece of content you have created. This can help create a snowball effect on social media. If your advertising campaigns aren't producing results, think about advertising on another platform. Alternatively, think about adjusting your targeting approach.
Developing a strong internet presence can bring many rewards. Getting to the point where you have a strong presence, however, isn't easy.
In this post, we've taken a look at some of the steps you can take to make the task easier. We've reviewed the importance of defining your target audience. We also investigated how you can use content and online advertising to help you establish a presence.
Whichever route you take, make sure you get started now. The sooner you take action, the sooner you will be able to experience the benefits of a strong online presence.
Need some help boosting your online presence? Reach out to see how we can help you get results!