On-Page Optimization 101
Defining On-Page SEO
Before we get started on sharing any of our best techniques with you, let's first make sure you have an understanding of what exactly on-page SEO actually is.
In a nutshell, this is defined as everything on your webpage that works to give you a better ranking factor in search engine results. This means that it includes both the source code that you use, as well as the actual content that you write.
It takes place only on your website, which means that it doesn't include any kind of external linking strategies or other off-page tactics.
It does, however, include your URL and HTML tags, your images, the keywords you choose, and even the general layout of your web page.
Now that you understand the definition, let's move on to how you can optimize the internal pages of your website.
Focus on your Title Tag
The title tag of your website is the key to on-page optimization.
Why is it so important?
Because it's usually the very first thing that search engines like Google use to crawl and properly index your website. It's also one of the first things that a human searcher will notice -- think of it as a "hook" at the start of your story.
The most effective title tags include the name of your business or website, as well as relevant keywords related to the specific topic at hand. For best results, we recommend that you stick to only one keyword per title tag.
After all, you want to avoid being penalized by Google for keyword stuffing (and annoying your site visitors in the process.)
Optimize your Meta Description
Once you've decided on the right title tags for your website, it's time to move on to thinking about the meta description.
Especially thanks to the recent rise in voice searches, your meta description is especially important. Essentially, this is a quick description of your website, or of the specific internal page.
Think of it as a brief summary of the topics that a blog post or page will cover. Like your title tags, you should think of this as a kind of hook to keep your readers wanting to click to learn more.
Unlike your title tag, you have more room to do it.
Make sure that you include a few keywords (again, once is best here.) In order to ensure that your meta descriptions are helpful without being overwhelming to readers, we suggest keeping them between 150-160 characters in total.
Consider your Loading Speed
In today's world, if your website takes even as long as the blink of an eye to load, users are going to navigate away from it.
You can blame it on the rise of instant gratification all you want, but anyway you slice it, your website loading page is going to impact your ranking factor -- and your overall bottom line.
Your loading speed is one of the most important on-page factors when it comes to search engine ranking.
So, how can you improve it?
First of all, use this free tool to test the current speed of your website.
If it's slower than you'd like, make sure that you first cut out any autoplay options, shrink your image files, and consider upgrading to a hosting platform that can better handle your needs.
Then, make sure you've enabled browser caching, to make your site load faster for repeat visitors.
Also, ensure that you get rid of any extra plugins that aren't doing much to improve the overall quality of your website.
Optimize your Images
Keep in mind that it's not just your loading time that impacts your on-page SEO strategy -- it's also the very images you choose to include on your website.
First of all, make sure that these images load just as clearly and completely on mobile devices as they do on desktop computers.
Since the spiders crawling and indexing your website can't actually "read" images, you need to give them something they can read -- keywords.
This means that your image's saved file names should certainly include a keyword to help them to stand out to search indexing spiders. This includes both the file name and the ALT text.
Take On-Page Optimization to the Next Level
We hope that this post has helped you to understand how to master the basics of on-page optimization.
We know that it's not as complicated as you might have imaged. All it really means is focusing on making your pages as optimized for SEO as its possible for them to be.
From keywords to images and title tags to loading times, often, it's the little details that make the biggest difference.
Still need additional help strengthening your overall SEO strategy?
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