Why You Need to Make Your Website Mobile-Friendly (And How to Do It)

Did you know that 3.53 billion people are accessing the internet regularly worldwide? Servicing those 3.53 billion people are 1.85 billion websites.

That means, there is roughly one website for every 2 internet users.

Therein lies a problem for today's digital-first online businesses. Competition online is high for the number of consumers available.

How then can you create a website that cuts through that clutter?

One of the most important ways you can make sure you'll get good traction online is by having a mobile-optimized website. The importance of having a website that's built for mobile devices cannot be overstated.

To hit home this point, our team has put together a few reasons as to why being mobile friendly is essential followed by a few easy ways how to make a mobile-friendly site.

Why Being Mobile Friendly Is Important

Search Engine Priorities

Search engines like Google direct the queries of over 4 billion users every single day. Being the business that Google directs those billions of users to is essential to finding success online.

If your website isn't built for mobile the chances of Google pushing users to your site is bleak. Google has come out openly saying that sites that are not mobile optimized will be a lower priority as far as ranking high goes in comparison to their mobile-first competition.

Mobile Users Are Expanding

Over 60% of the world population use mobile phones to access the internet. That number is projected to grow in the coming years.

Are you comfortable with having a website that alienates over 60% of internet users? We didn't think so.

It Makes You Look Professional

All of the world's top brands have mobile-friendly websites. Only the most antiquated of online businesses are still stuck in a desktop frame of mind.

Believe us when we say, if you want to ensure a steady flow of clients, you'll want to mobile optimize your site. A site that's not mobile optimized will undercut your credibility with "digital natives" and that will translate into lost money.

Your Conversions Will Go Up

If people with mobile devices land on your non-mobile optimized website, they'll need to pinch and zoom to navigate your pages. Assuming that they don't get turned off and move onto another business in a few seconds (which will almost certainly happen), they'll still have a lot of trouble accessing the parts of your site that make you the most money.

If your website is mobile optimized, menus will be clickable, buttons will be visible, product images will stand out and you can be sure that more of your visitors will turn into paying customers.

How to Make a Mobile Friendly Website

Those were some of the reasons as to why going mobile is important. Now, as promised, here are some ways how to make a mobile friendly website you can start investing your resources in.

Compress Images

People accessing your website on mobile devices are likely using a 4G connection. 4G tends to be slower than WIFI and is subject to limitations.

To make sure your page doesn't load slowly or eat up someone's monthly internet allowance, make sure to compress your website's images so they require less data to download.

This can be accomplished with online tools or photo editing software.

Use Media Queries

Media queries are at the heart of mobile-friendly sites. They tell an internet browser to rearrange your pages based on a user's screen size to give them an optimal experience.

If you're not comfortable coding media queries via CSS a web developer can help. You can also opt for mobile-optimized templates via content management systems like WordPress.

Ditch Fixed Position Elements

Fixed position elements work nicely on desktop screens where the width is relatively predictable. This is not the case with mobile devices.

Fixed position elements on mobile can severely break your webpage by obstructing key information and elements.

To avoid this, ditch fixed and opt for relative positioning.

Make Your Site Easy to Read

Mobile screens are small and because of that, having easy to read font is paramount if you want to give customers a great experience.

While there's no one size fits all font for the web, stray away from adorning the body of your web page with overly creative fonts. The basics are always easier to read.

Make Sure Your Site Is Functional

Many companies have mobile websites that don't provide the full functionality of their desktop site. This isn't a great idea in today's mobile-first world.

There are two ways to remedy this problem:

  • 1. Get your mobile site features in sync with your desktop site
  • 2. Have a "go to full website" button at the bottom of your mobile site which will let users opt into the full desktop version

We recommend option one.

Wrap up on How to Make a Mobile Friendly Website

The internet has exploded with users while barriers to access have been reduced through improved technology. Still, with those additional users comes increased competition.

In order to get ahead in today's online world, it's important to have a mobile-friendly website. To get started on creating a mobile-friendly site, we recommend implementing the tips listed above.

If you're having trouble or want to take your website further, consult a web building professional. The cost they represent to you will almost certainly pay for itself ten times (or much more) over in increased traffic and sales!

Having a mobile website is integral to getting more customers online. Equally important to success in the digital space is SEO.

If your company wants to rank high in search engines like Google, Bing, Yahoo, and more, which will, in turn, bring hundreds if not thousands of qualified leads to your website or brick-and-mortar business, you should talk to us.

Our team at Rabbit Hole Systems helps businesses like yours dominate their SEO efforts and grow exponentially.

Let us take our expertise and help you scale your organization.

Learn more about our services and contact us today for your free consultation!