The Most Effective Keyword Optimization Tips For On-Page Optimization
Keywords are the life-blood of a solid SEO strategy. Understanding how to carefully utilize your keywords allows you to reach a wider audience and begin to grow your traffic.
While you may think that paid traffic is where it's at, research shows otherwise. Between 70-80% of users completely ignore the paid advertisements, heading straight for the organic results.
But there's a problem. How do you know which keywords to use for your site? Keyword optimization can be one of the most challenging aspects of your on-page optimization.
To help you through the process of selecting the right keywords, we've put together this tool to help you understand the most effective keyword optimization tips you can use for your site's on-page optimization.
Once you're finished, you'll be picking keywords in no time.
Let's get started.
What is On-Page SEO?
Before we expand on keyword optimization, you first need to learn about on page SEO.
SEO, or search engine optimization, is all about creating content for your site that helps you to rank higher in Google. The aim is to get your website to rank as highly as possible, ideally in the top three results.
With Google accounting for over 79% of all global desktop search traffic, it's easy to see that ranking well in Google will give you incredible traffic results.
When you talk about SEO though, there are two main different types. On-page optimization and off-page optimization.
What’s the difference?
- On-page optimization is how you setup your site to communicate with Google
- Off-page optimization is what other sites say about you to Google
On-page optimization is all about optimizing your site's web pages so they can rank higher in the search engine results. This covers both content, as well as the code around it.
You can optimize both of these for SEO.
Off-page optimization is all about the external ranking signals sent to your site, such as links and customer reviews.
For this article, we will be focusing on your on-page optimization.
Effective Keyword Optimization Tips for Your On-Page SEO
To help you better optimize your site with the right keywords, we are going to explore some different ways to get the most out of your site. Here are our 4 best tips for optimizing the keywords on your site for SEO.
1. Start by Auditing the SEO of Your Site
The best place to start before adding new content is to analyze the SEO of your site in its current state. Every time you add new content to your site you want to focus on one or two particular keywords.
You can optimize that content around those keywords to try and rank higher in Google for those keywords.
An audit of the state of your current sites SEO will allow you to understand where you are at and set some benchmarks. This means you can begin to update and optimize your existing content for Google, starting with the pages that get the highest amount of traffic.
The SEO audit also gives you an opportunity to highlight any other problems that surface, such as content that you have duplicated or the wrong amount of header tags. This helps you address these issues, so you can improve your ranking in Google.
2. Configure a Sitemap for Search Engines
If you haven't created your site yet, you are at an advantage as you can carefully lay out your strategy including your keyword strategy and your sitemap.
Your sitemap is an architecture that you build for Google and search engines to give them a clear layout of your site and how to use it. This helps by giving your users clear instruction and direction of how to access your site.
If your page is already setup, you can begin by hand-drawing an architectural plan of your website's sitemap. Consider what keywords you'll use and what categories link within your keywords and draw your sitemap to outline that.
Consider carefully what areas will be your most important keywords and how to optimize best for those keywords.
3. Add Natural Keywords to The Critical Places on Your Site
In order to begin ranking for your chosen keywords, you'll need to include natural keywords on your site. You should have up to five critical web pages on your website. These should be the cornerstones of your content.
These particular pages are more optimal than others for your on-page SEO. Here are some of the most critical places for optimizing your SEO:
- Image Titles & Alt Text
- Headings & Content
If this is the first time you are considering optimizing these areas of your site for SEO, you may have to go back to your previous work and look at carefully optimizing the content.
The best recommendation is to start with the pages that are getting the highest amount of traffic on your site. Then as you create additional pages in the future, you can optimize as you go.
4. Avoid Google Penalties
As Google's algorithms become more intelligent, it's important to make sure that the tactics you are taking are not going to cause you any problems with Google or lead you into receiving Google penalties.
You want to watch out for old black hat SEO techniques that can catch you out.
Avoid techniques such as keyword stuffing or hiding keywords. These practices, such as using the same colored text as background, may have worked 15 years ago, but in the modern world of SEO, it'll do nothing but cause you problems.
The same can be true of keyword stuffing. It's actually more beneficial now to use secondary keywords alongside your main primary keyword.
These secondary keywords will act as related keywords to your main goal. Google can see related keywords. This helps Google understand that the page is talking about that particular topic and is relevant.
How Will You Improve Your Keyword Optimization?
Keyword optimization is so important for modern SEO. Understanding what keywords you want to rank for and improving your on-page SEO to reach that goal can make a huge difference to the success of your site.
If you want more help in perfecting your site's SEO, use our free SEO audit tools today.