4 Tips for Making Your Business Go Viral on Social Media
Are you a small business owner looking to draw in more customers?
It's no secret that social media is as prevalent as ever. But did you know that 88% of companies in the U.S. are using social media as part of their marketing campaigns?
Companies use platforms like Facebook and Instagram to share photos and videos. They also use social media to promote their products and customer reviews.
Then there are some companies who go viral on social media. These companies are able to drive big traffic numbers to their websites as a result.
If you're looking to rack up your website's traffic numbers, it's possible to do so with the help of social media. In this article, we'll explain how to go viral on social media. Let's begin!
1. Know Your Audience
Big and small companies alike shell out lots of money for their marketing schemes. But their efforts can easily go unnoticed if they don't market strategically.
Knowing your audience is key to any form of marketing. But this is especially the case as you think up of valuable and viral-worthy content for social media.
It's simple. If you don't know your audience, you won't know where and how to market to them.
The Power of Analytics
You already understand your audience's demographics based on your products and services. But SEO tools can help you understand things like where your customers are from and how they found your website.
Furthermore, these tools can help you understand your audience's spending habits. They can also show you which keywords they're searching for. You can learn more about which social media platforms your customers use most, as well.
Once you understand your audience, you can target them effectively. This is the first step of how to go viral.
2. Produce High-Quality Content
There's more to high-quality content than just using state of the art technology to create it. If your audience doesn't find your content appealing, they won't develop an interest in your brand.
Of course, advertising is crucial for planting seeds of interest in your content. A lot of companies make the mistake of spending more on advertising than on content itself.
To go viral, you need to start with your current audience. If the content is not engaging, they won't share your content. You'll then wind up wasting a lot of time and money on your advertising efforts.
The Importance of High-Quality Content
First and foremost, you need to know which social media platforms your audience is using.
Let's say the majority of your customers are on Facebook, for example. In this case, you should aim to create content for that social network. You can then use Twitter and Instagram to promote your Facebook content.
But this only scratches the surface when it comes to producing high-quality content. The content you create should address the needs and interests of your audience.
Pay Attention to Length
People have very short attention spans nowadays. Video content should not only be engaging right off the bat but short in length overall. Most videos that go viral are usually no longer than 5 minutes in length.
Length isn't much of a concern when it comes to photo content. But if you're using a platform like Instagram, you should be wary of lengthy captions. The hook of your caption should also grab people's attention, otherwise, they won't bother reading.
Spark Emotional Reactions
What do social media posts with thousands of likes, shares, and comments all have in common?
They're all successful in triggering emotional responses. Whether it's funny or shocking, it went viral because it stirred up emotions in people.
You can certainly encourage your audience to like, comment, and share. But the content itself should spark these reactions on its own.
We all love watching videos and sharing photos that we find interesting. But people also love more interactive and personal experiences while online.
You can create quizzes and questionnaires, for example. You can also directly ask your audience questions that they'll want to speak on.
By giving your audience the opportunity to comment and answer your questions, you'll not only generate more conversation. You'll also increase your visibility as people share your interactive content.
3. Go Viral with Partners
When someone likes your business, they'll recommend you to those with similar interests. Then if those people find you interesting, they'll share your content as well. This snowball effect is ultimately the essence of going viral.
But how do you spread your influence beyond your current sphere and build your user base?
Other brands that are popular with your audience will have customers that you have not yet reached - and vice versa. By partnering with some of these brands, you can maximize your content's visibility.
The easiest way to do so is to share each other's content. But you can also cross-promote each other's products and even offer exclusive deals.
4. Reposting with Popular Accounts
Some social media accounts have followers in the hundreds of thousands, even millions. Now, imagine these accounts linking to your content and what it would do for your website.
How do you go about distributing and reposting your content on other social media pages?
First, look into which popular social media pages your viewers follow. Share their content and do shout-outs to their page. This will motivate those pages to share your content in return.
You'll then be able to expand upon your follower base and generate more interest in your company.
Grow Your Web Traffic & Build Your Business by Going Viral
Almost every business has a website nowadays. But social media is a dominant force in the world of marketing. And without it, it's almost impossible to build your website's viewership.
Going viral on social media will not only make your web presence more known. It will also forge better connections between your company and future customers.
However, you want to make sure your website doesn't fall to the wayside as you focus on social media and try to go viral. If your website isn't on point, your efforts on social media will become useless.
Let's get started on building a stronger website for your business with our SEO tools and services!