Top e-Commerce Website Design Trends to Boost Your Small Business

Is your ecommerce site not getting the traffic you hoped it would? There could be many reasons why you're not seeing the results you want.

One major explanation may be an outdated design. If your website is nothing more than a homepage, you can't expect people to visit it. They want to be able to browse your products, look at your services, and have an easily accessible way to contact you.

It's all about having an online presence. With an outdated design (or lack thereof), no one will be able to find you.

A great site allows the customer to purchase products and/or services long after your brick and mortar store has closed for the day. It also means keeping up with trends in order to stay relevant.

That's why we'll go over a few ecommerce website design trends you can incorporate. Ready to find out what they are?

Here we go!

Video

It's no doubt that the use of video is increasing in popularity. Rather than type out 1,000 words on why your product is awesome, you can do that easily with a video instead.

But why should you include video? For starters, your content will be 50 times more likely to be on the first page of Google when it includes a video.

If that's not convincing enough, think of how it'll impact your customers. Rather than get through a long description of your product, you can showcase it in a video.

You can explain all the benefits and even get real customers to share a testimonial. While it may require a bigger budget to be able to produce videos, you can get a head start by using your smartphone.

Another great place to add video is as a background. When potential customers visit, they'll be in awe of the moving background. It adds a level of uniqueness that not a lot of e-commerce sites will have.

Just be sure it doesn't slow down the responsiveness of your site. That could be the thing that causes a lot of visitors to quickly click off your pages.

Mobile-Friendliness

Have you tried to log onto a website from your smartphone to find out that it's loading as slow as molasses?

Here's another question: how long did it take you to go to another site that's faster? Probably not that long.

Your customers will feel frustrated if your site isn't mobile-friendly. To make sure you're not upsetting anyone and losing potential customers, here's a checklist of what qualifies as mobile-friendly.

  • Fast loading
  • Small image file sizes
  • No walls of text
  • Responsive
  • Non-clunky design

In other words, you want to make sure your site is simple. You don't need to include everything under the sun when it comes to mobile design.

Simplify the text so users don't have a hard time reading. Keep your file sizes small.

Mostly everyone owns some kind of smart device. So make sure they can reach your site from their phone, tablet, and computer.

No Stock Photos

Consumers are not impressed by the overuse of stock photos. We understand that they come in handy when you're in need of photos, but they shouldn't be a permanent solution.

People want to see authenticity when it comes to your brand. Use photos to enhance your website by showcasing your products or services.

If you own a boutique, style models with the clothing and jewelry you sell. That way, if someone likes what they see in the photo, they can find it on your site. If you were to only use stock photos, customers may become upset when they find out you don't actually have that shirt they liked so much.

Color

It may seem like a safe choice to stick with a muted color palette. But that's boring! Do you really want your website to look like 1920's TV show?

Be bold and add some color. Not only will it be appealing to visitors, but it will help express what your brand is about. For example, orange represents adventure, while purple is a sign of creativity.

Whatever type of business you own, there's a color that'll match perfectly with it. You don't have to use this color everywhere, though. If you're not a fan of color, use it to highlight important buttons like the contact or signup button.

Simplicity

We discussed simplicity when it comes to mobile design. But your website as a whole should be simple. Meaning, don't overcrowd it with unnecessary elements.

You don't need every picture in your library on your front page. It's best to pick a couple of good, high-quality photos to place on your homepage.

Add elements that serve a purpose. Otherwise, your visitors will feel overwhelmed with a web design that feels chaotic.

The same goes for other design features, such as live chat and email signup pop-ups. Spamming your visitors with pop-ups every minute is a no-no.

Limit the number of distracting features and pick a couple of good ones that will serve your purpose.

Live chat is great if you offer services as potential customers can ask questions in real time. Pop-ups for email signups are useful for repeat visitors.

Another way to showcase simplicity is to embrace the use of white space.

White space is the areas of your site that are untouched. There are no design elements, no photos - nothing.

It helps create breathability in a sense. Your site will look more organized, and the focus will be on the elements you want to draw attention to, such as product pages.

Boost Your Online Presence with These Ecommerce Website Design Trends

Incorporating one or more of these ecommerce website design trends will give your online presence a boost. Potential customers will no longer have a hard time finding you as you'll have a great website you'll want to show off.

Ready to convert that traffic into sales? Contact us today!