Top 7 Advantages of Customized eCommerce Websites
The eCommerce scene continues to grow as the years go by.
After all, a lot of studies project that the global market share will climb up to $4.9 billion by the year 2021. If you're aiming to reap the maximum advantages of eCommerce, now is the time to act.
It's important to have some sort of digital marketing strategy to succeed in any field. However, what makes the bulk of your efforts is through the optimization of your website.
As such, you need a custom eCommerce website. It ensures that your customers have a more personalized experience.
Are you ready to know the e-commerce advantages? Here are seven:
1. Positive Customer Experience
The main advantage offered by custom websites is a positive experience. It's an advantage that can offset the limitations of eCommerce. It also gives a lot of great results for your business, the chief of which is increasing the chances of customers coming back.
With that, you have a better means of establishing a long-lasting experience with the people using your eCommerce website.
Make use of the fact that eCommerce personalizes the experience of each user better than traditional retail stores. Personalization comes in all shapes, like a customized landing page. Ensure that your customer receives targeted ads, customized email messaging, and other things that make them feel unique.
Giving the right personalized sales experience provides them with the content that appeals to their wants and needs in a way that's relevant but not probing. That means making their experience centered to them, not your business. Customers love and appreciate the effort and the majority of them recognize it.
2. Selective Attention
It's human nature to have that desire for entertainment, no matter what kind it is. With this, we pay the most attention to the things that draw our notice. The concept of selective attention plays a large part in eCommerce advantages due to the personalization it provides to its websites.
In its most basic sense, selective attention is the idea of the natural focus and attention shift when it comes to the things we give value.
What this means for a customized eCommerce website is that people will notice it more if they provide the experiences customers will have the most investment in. Showing curated products and the like can help draw the selective attention of the people you want to convert.
3. Prevents Information Overload
You might wonder about the benefits and limitations of eCommerce websites when giving personalized experiences. One great benefit is the fact that it reduces information overload. If you don't customize their experience, it bombards your customers with hundreds of products they aren't interested in when they browse through your website.
As a matter of fact, the majority of consumers find irrelevant content irritating. Presenting your products in a neat and curated manner aids in processing information. When people see products they're interested in, they won't feel overwhelmed - they feel happy since it aligns with their wants and needs.
4. Give Customers Control
The human desire to gain control is one of the most compelling reasons behind custom eCommerce website success. Giving a custom layout and personalized content contributes to their happiness and health. Showing them products they like makes them feel more in control of their buying choices.
Control is a great situational buying factor. It has the positive influence needed to drive their behavior when it comes to buying your products. This allows you to have a higher degree of eCommerce conversions compared to a generic website.
5. Handles Unique Processes
The way your eCommerce business completes your processes depends on the kind of business you run. Having a custom website allows you to have the capability to complete it in a way that's specific to your business processes. Your platform should complete the processes and make it happen as fast as possible without too much hassle.
A lot of the eCommerce websites you buy off the shelf don't have the capability to handle the very specific functions your business has. For example, there might be some out there that don't have a function that asks customers twice before making a big purchase with their credit card.
6. Integrates with Your Business System
Your business system might need to integrate with your eCommerce platform. Customizing your eCommerce website ensures that the website has an optimal operation. What this entails is that the integration fits specifically to your business.
It's often impossible to achieve a seamless integration with an off-shelf eCommerce website. These platforms only come with the generic features in terms of marketing and SEO. This won't cut it if you want to give a good experience for both your employees and your customers.
7. Customizes the Checkout Process
There is a high chance that your business needs a custom shopping cart and checkout functions. Often, these deviate from the generic ones provided by off-shelf eCommerce platforms. Some of them need the ability to process purchase orders, while others need customer-specific pricing.
Getting a customizable eCommerce website means you can adapt your checkout process. It lets you fit it to your specific requirements.
Bonus: Better Customer Service
Your eCommerce website should have the capability to help your customers even after finishing the sales process. Most generic websites only handle selling products and services but not customer support.
That's what makes custom websites superior. You can install features like order tracking, contact forms, and other capabilities. It ensures that they have the best experience until the end.
Learn the Advantages of eCommerce Today!
Nowadays, it's important to build eCommerce platforms that tailor itself to your business and your customers. It needs to give a more personalized experience that helps you convert people and build a more loyal customer base. Most of all, it needs to give you the right means of providing great customer support even after closing the sale.
Do you need a custom eCommerce platform for your online business? Contact us today and we can help you gain the many advantages of eCommerce websites and help you get more presence online.