6 Ways A Company Blog Can Help Your Business
Blogging won't just help your business. Based on today's online consumer behavior, having a company blog is essential for maintaining an online presence and standing out from your competition.
If you still aren't convinced that blogging for business is a smart move for you, keep reading. Here you can learn six reasons why this is one of the smartest marketing investments you can make.
1. Blogging Helps Your Business Compete
There's a good chance that there are quite a few other small businesses out there providing the same services or products you are.
However, there are no two companies that are exactly the same, which is why you need to make it a point to highlight what makes you unique.
When you blog, you have the opportunity to display your company’s information, experience, and brand personality all within one outlet. These are all things that can help to distinguish your business from the competition. With great blogs, you can even begin to compete against larger companies.
If you want to ensure your target audience knows about you and what you have to offer, then you need to blog.
2. Blogging Helps to Increase the Traffic to Your Website
When you create a blog, you are giving people a reason to visit your site on a regular basis. This is especially the case if you post often and provide quality content that's useful, entertaining, or both.
Both B2B and B2C companies can see benefits from blogging through more leads and more traffic when they blog regularly, as opposed to blogging infrequently or not at all.
It's understandable that when there are more people on your site, you will have the potential for more sales or transactions and more profits.
3. Blogging Helps to Convert Traffic into Leads
Once you have increased the traffic visiting your site by blogging, you now have the opportunity to convert the traffic into actual leads.
Each post you make is a new opportunity to generate leads. You can do this even more effectively by adding a lead generation call-to-action to each of your posts.
Make the call to action something your visitors would want, such as a free ebook, free webinars, free trials, etc.
The key here is to provide some type of content asset that someone would be willing to exchange their information to receive.
4. Blogging Helps You Create a "Destination Website"
You have heard of a "destination wedding," right? This is an exciting event that most people can't wait to attend.
You can create a "destination blog" for your business and make your site somewhere people will love to spend time.
While there are some business blogs that are definitely need-based, such as tax or legal based blogs, there are countless other businesses that can create a want-based blog. These will encourage people to spend their spare time reading what's been posted.
A need-based blog focuses on offering answers and connecting reader with real solutions. A want-based blog is somewhat different.
It usually focuses on stimulating demand for something that your readers weren't aware they wanted to begin with, for example, beauty products, food, clothing, etc.
The key to creating this want-based blog is to ensure the content is engaging and interesting. This will make them fun for people to read.
As time passes, you can create a connection with your readers through the context and tone of the blog, which will foster high levels of customer loyalty.
5. Blogging Helps Establish Your Business as an Authority
The very best business blogs answer common questions their customers and leads may have.
If you are always creating content that is helpful to your target customer, it will help to establish you as an authority in the industry. This can be especially beneficial for those in the sales and service industries.
If you are unsure of what information you target audience wants, consider what is being said on social media. This can be a great place to find blog topic ideas.
6. Blogging Helps Improve Your SEO
The last reason you should start blogging is for SEO. When you blog regularly, it will help you increase your rankings in search engines.
Before blogging, it may be beneficial to conduct an SEO audit for your site. This will help you figure out the best keywords for your needs.
If you understand Search Engine Optimization, you know it's a long-term process and investment. While a business blog may not get you to page one on Google overnight, it can significantly increase your overall rankings over time.
This is due to search engines rewarding business blogs that produce fresh content, that use relevant keywords, and that meet the needs of online searchers.
When you blog, you have the opportunity to do all of these.
Don't Wait to Create a Company Blog
As you can see, there are more than a few benefits offered by blogging for business. If you have yet to create your own company blog, now is the time to make a move.
Blogs can also be useful for a local marketing campaign, which is effective for helping you find more customers close to your actual location.
If you are ready to get started with your own business blog, be sure that you follow some of the best practices to ensure you have the highest chance of success possible.
To learn more about blogging for your business, give our team of professionals a call.