7 Reasons Your Business' Website Needs a Blog
89% of businesses in the United States are considered small businesses. So as a business owner, that means you have a lot of competitors, no matter your industry.
One way to get a leg up on your competition is through a blog on your website. In fact, we've compiled 7 reasons you should add a blog to your website today.
Keep reading to learn more!
1. Make New Sales Funnels
The first reason a blog is useful is that it will help you make valuable sales funnels for your business. Most businesses are constantly looking for additional ways to gather leads.
And a blog is a great way to do it.
If you publish frequent posts with effective calls to actions, these can be a great lead source. You can have a CTA in the form of an email subscription form, sales form, or a form to request a call.
Also, utilize the rest of the space on your blog. The sidebar area, footer, and header are great places to put forms or links to landing pages. Also, consider adding inline ads to the body copy of your posts.
2. Grow Your Content Marketing Efforts
Many business owners have heard about the value of a strong content marketing strategy. But the truth of the matter is that it can be tough to know where to start!
Well, a blog is a perfect place to begin. And remember that the whole point of content marketing is to educate your readers, capture their information, and help them move through the sales process. In the end, this results in increased revenue for your business.
In other words, it's worth it.
To make the most of your blog, make sure you include lots of information that is valuable to your readers in your posts. Utilize video, infographics, and images. This will help people be more engaged with your content.
3. Grow Your Reputation
Another great reason to have a blog is to help you establish a reputation as an expert in your industry.
Think about it. If you start blogging about your field and people start to notice, your credibility is going to increase. And when your credibility increases, so will your bottom line.
For example, let's say you own an interior design company. If you start to blog about the latest furniture trends, newest paint colors on the rise, and other interior design topics, this can help you come across as an expert.
The great news is that this will work in any industry. Also, consider interviewing other professionals in your industry and turning those interviews into blog posts. That will increase your reach even more.
At the end of the day, when you produce valuable content, it will truly help your readers. This, in turn, will grow the trust between your readers and your brand.
4. Another Reason to Add a Blog to Your Website: Networking
Your blog can be a great way to network. Here's how.
In your posts, you can link to other reputable sources. In return, reach out to these sites and ask if they will also link to your blog. That way, you're both benefiting from the situation and getting new traffic.
In other occasions, perhaps a reader will be impressed with your post and want to work with you on a future project. Maybe someone will see that you are going to a certain event or trade show and ask to meet up.
In any case, a blog is a great way to grow your network and create new partnerships in your industry.
Need help creating content for your blog? We can help.
5. You'll Get to Know Your Audience
Most business owners are always looking for ways to get to know their audience better. Well, a blog is a great way to do it.
When people engage with your blog posts, always interact with them. If someone leaves a comment, comment back!
Always read every comment to get honest feedback. Also, use Google Analytics to see what your audience's demographics are.
Remember that when you provide your readers with valuable content, you're growing a relationship. Also look at the data of which blog readers eventually turn into customers. Try to understand their buyer persona.
This will help you improve your future posts as well.
6. Social Media Content
Anyone who has ever been in charge of a business social media account knows this: it's hard to fill that post calendar.
And most small businesses don't have the budget or resources to constantly produce new, engaging, and creative social media content. Blog posts, however, are a great source of content.
The first way to use blog posts on your social media accounts is to simply link to an entire post. Every time you publish a new blog post, that's a new social media post for your channels as well.
You can also take pictures from your posts and include a pull-quote from your post as the caption. If one of your posts includes a video, use that as a social media post too.
So basically, you're killing two birds with one stone when producing blog content. Your social media calendar will instantly be more complete.
7. Improve Your SEO
Last but not least, blogging will improve your website's SEO.
SEO (search engine optimization) is the practice of improving your rankings in Google search results. When you do this, you'll get more clicks to your site which will result in more leads and sales.
When you create a new blog post, that's a new web page that can rank on Google. So if you include relevant keywords in your body copy, header, and metadata, you can quickly get to your blog post to the top of Google.
Also, use your blog to link to other pages on your website. This will give you an SEO boost too.
With blogging, when someone searches Google looking for a solution to a problem they're having, your site will be able to give them an answer. And oftentimes, the answer they need can be found in one of your products or services which will improve your sales as well.
There you have it! 7 reasons you should add a blog to your website.
Have more questions? Get in touch with us today.