The Power of Business Blogs
Content marketing is big business in 2018. With long-form blog posts generating 9 times more leads than short-form content, it's never been a better time to be investing your time in business blogs.
Business blogs not only give you the opportunity to showcase your product or service, but they also give you access to more traffic through SEO and a way to build up your customer base.
By providing great value to your audience, you can build up trust, which in turn can turn those readers into leads for your business.
To help guide you through everything you need to know about business blogs, we've put together this article which will guide you through a number of different topics.
You'll learn why blogging for business is so effective, how blogging can bring you more customers and how to use business blogging for your business.
Let's get started.
Why Business Blogs Are so Important
45% of marketers say blogging is their number one most important content strategy. The beauty of blogging is it allows you to showcase your business by creating educational content which your readers can learn and grow from.
At the same time, it also helps to build your sites SEO bringing in more traffic in the long run. Business blogs are an important aspect of growing awareness for your company and website.
The biggest challenge with any business online is always boosting your online presence. The more traffic you have coming to your page, the more likely you'll be able to convert that new traffic into customers.
If you didn't know already, a business blog is a blog that you run on your businesses website. It should provide educational content that adds value to your audience while also driving traffic through SEO.
The Benefits of Running a Business Blog
Here are some of the biggest reasons why business blogs should be high up on your agenda for 2018.
1. Blogging Can Bring You More Traffic
Everybody wants more traffic. Traffic is the online equivalent of more customers through the front door of your business. Sure they may just be browsing, but a lot of those customers who browse end up buying, and that's the point.
Instead of trying to get more traffic by paying for ads or promoting your content through shady tactics, you can get more traffic to your website through business blogs.
When you have a basic website for your business, you very rarely update it. That means that Google sometimes, if ever, sweeps your website for updates and there are none.
That's a big warning sign for Google, and blogging helps solve that problem. Every time you create a blog post, it's one more new indexed page on your website.
That means more traffic and more opportunities for you to show up in Google's search field. Blogging can also increase the amount of traffic you get via social media.
You might immediately jump to conclusions about Facebook or Instagram, but other social networks like Medium and Pinterest can provide huge levels of traffic for business blogs while helping their audience solve a specific problem.
2. Blogging Helps Convert Your Traffic into Leads
Once you have traffic coming to your blog, you might ask, well what's the next step. Turning your traffic into leads for your business is one of the other big benefits that business blogs can bring to you.
Every new post that you produce is a new opportunity to create leads for your business. All you need to do is on every new blog post that you write, create a call-to-action focused on lead generation.
These call-to-actions can include free content like ebooks, whitepapers, fact sheets, webinars and free trials. Any type of content that is going to be an asset to the person reading that blog post is something you can use as a call-to-action.
How it works is the person will see a call-to-action for a free offer that then directs them to a landing page containing a form to fill in. Once you've got your user to fill in that form, you can email them, turning them from a website visitor into a lead.
3. Blogging Helps You Build Authority in Your Niche
The best types of business blogs will be ones that answer questions that people are asking. When you answer questions for people, you begin to become an authority on that topic.
When you consistently create content that helps answer these questions for people that will help you establish that you know what you are talking about. If you're selling a service or product, this is a really handy step to take.
Authority is a very hard metric to track, so it's never going to be as concrete as traffic or leads, but it is still a very important aspect of your blog.
If people see topics on your business blog from members of your company that answer a question they had it builds trust. If they enter into a sales process with another department, the trust can still carry over.
4. Blogging Is a Long-Term Game
Driving traffic, leads, and credibility to your business and blog is something that takes time. The good news though is the results aren't just a one-time fix.
If you write a blog post today, you might get 100 views in the next week, but six months from now or a year down the line, you can still be gaining traffic based off that article that you wrote.
SEO helps you to build long-term traffic to your blog, so the more work you put in, the more results you'll get out of it on the back end.
Build Your Own Business Blog Today
Building a blog around your business is a smart move. It builds credibility, helps to bring in traffic and creates leads for your business.
It's one of the best ways to improve your business opportunities in 2018. For more help in getting your business blog setup effectively, get in touch today.