Top On-Page SEO Trends to Look for in 2019
More than 70 percent of consumers who did a local search visited a store within five miles.
If you own a business and have an online presence, you 're most likely familiar with search engine optimization (SEO). This is especially important for businesses that offer goods and services online.
This means that you want to have a strong presence so your business shows up at the top of the list in search results.
Here are 10 on-page SEO trends to look for in 2019 and how you can use them:
1. Directory Pages for Google & Bing
One of the easiest things you can do to move up your rankings is to claim and optimize your business pages for online directories. Consistency across listings is key, so make sure you use the exact same name, address, and phone number.
Google My Business and Bing Places for Business are the two biggest directories, so start with them. Claim your free pages by visiting these websites; they have similar processes that include filling out some info and verifying your business.
Optimize your listings by providing a well-written description, business hours, a photo, your logo, and more. Make sure that your profile is complete.
2. High-Volume Keywords
After you've done your keyword research, insert high-volume keywords in business listings and website content. If you don't have a business blog, you should add one to your website.
Each new blog post is a new page that Google indexes for your site. This translates into a new opportunity for potential customers to find you in their search results.
Use high-volume keywords in the body, the URL, the title, the header, and the meta description for each new blog post that you create.
3. Local Content
You can create content for a wide audience on your website, but it's in your best interest to narrow your focus to attract local customers. Brand yourself as an authority in your niche by writing industry news, but tie it into your community.
You can do other things like promoting meetups for your industry or for local business owners, sharing local news, highlighting employees, and offering educational content.
Make sure to share your content on your social media platforms. Customers who don't regularly visit your website will do it if they see content they like on Facebook, Instagram, YouTube, and other social networks.
4. Mobile Friendly
Almost 90 percent of those with cell phones conduct local searches on their devices. Let that sink in because it's a big number.
Regardless of SEO optimization, you should have a responsive website design that allows users to view your site with the same ease from their computer, tablet, and cell phone.
But, Google has mobile-friendly guidelines, so failure to comply will result in far less search traffic.
5. Online Reviews
Quality online reviews will increase your visibility, so ask customers to leave a review about your product, service, or establishment.
You can use reputation marketing software to track, manage, and seek out positive reviews. Focus on Google My Business and your company's Facebook page for testimonials.
The reviews will show up on Google when someone does a local search. Social media lets friends and family members of your customers see reviews, bringing you more traffic.
6. Location Pages
If you have more than one location, make a separate page for each. Location pages include your name, address, phone, store hours, parking information, promotions, testimonials and more.
The key to successful location pages is to make them unique and not copy content across multiple locations. Also, for extra brownie points, add a Google Map to your pages.
If you only have one location, focus on creating an eye-catching About Us page.
7. Internal Links
Adjusting your internal linking structure increases your SEO rankings. It supports website navigation and creates a hierarchy within your website, distributing authority and ranking power among your pages.
Think of every link to your site as a like on Facebook. The more likes you have, the more often Google will put your site in the search results.
Add internal links within your content, including blog posts and informational pages.
8. Local Community
Connecting with your local community improves your SEO in two main ways:
The first one is link building, which involves reaching out to authoritative, high-quality websites to persuade them to link back to your site. This helps build your online presence, establish your brand, rank your website, and increase traffic.
If you network with your community you can benefit from inbound links with the Chamber of Commerce and other reputable local businesses.
The second one is social media engagement. It involves using your Facebook business page, Twitter, Instagram, and, in some cases, Pinterest, to reach potential customers.
Not only can you connect physically with your local community, but you can also connect via social media. The more active you are on social networks, the higher your ranking.
9. Local Structured Data Markup
A structured data or schema markup is something added to your website's code that gives search engines information about your business. When you add the code to your site, it adds information under your listing in search results.
Few business owners use this markup, and those who do it are using the bare minimum. You can set your local business apart and outrank your competitors by adding the structured data markup to your site.
Google likes it when sites use this element because its bots can more easily understand the content.
10. Google Virtual Tour
Google Virtual Tour is a new tool that can help increase your local SEO ranking. It includes adding a 3D photo tour of your business to your Google profile, which shows up on Google Maps searches.
Listings with photos are more likely to draw visitors to your site. Plus, Google's search algorithms rank profiles with virtual tours higher than those without.
Get a Fresh Start with the Latest SEO Trends
Want to find out more about the latest SEO trends? Contact our digital marketing teamat Rabbit Hole Systems!
We are a digital marketing agency specializing in on-page SEO and content marketing. Our goal is to help your business grow and build a solid online presence!